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About Us

ABC Paradigms MFD is a leading Mutual Fund Distributor located in Mumbai.

Mutual Fund Distributors are the doctors you need for the health of your mutual fund investments. With their expertise, you can get the best out of your investments

The way to work the “save and compound” strategy is to begin the process early enough in your career so that you have lots of time.

We established in 1996, in Mumbai India, as an Independent company providing investment options in Mutual Funds, that our customers have come to trust.

We have the staff and skills to work for you and your business, limiting your risks and protecting the equity you have built. We can review your present needs and project your future needs, helping you prepare for every contingency.

Our partners are specialists in the field of insurance, general insurances and are dedicated to working for your needs.
Our customer service department is headed by a partner, Sushmitha Saha who treats you as a friend rather than a customer.

Neeta Bose, Partner, ABC Paradigms MFD LLP


As a business woman: With a background in Personal Finance, Accounts, and Taxation, Neeta is the most sought-after person within the office

Neeta is well versed with the financial services industries since inception 25 years and with a team manages a host of wealth desks at corporates. At these corporates, every aspect of personal finance for a corporate employee from maters of tax planning to investments to filing of tax returns are handled.  Home loans, General insurance and other services are arranged as a one stop solution.

Neeta is handling one family 3 generations investments, the grandparents who have retired & are living an abundant retired life. The parents who are yet to retire & need to have the children complete education & marriage. The children who have just started their careers & needs are more focussed on short term than long term.

Neeta also helps clients put accounting standards & procedures, systems for MIS’s Planning of taxation and statutory compliances.

Neeta coordinates and conducts internal audits, co-ordinates with statutory auditors and also looks into matters of compliances with the ROC.

Neeta Bose with her network of contacts, investors, bankers work on various options of funding for clients.  She works on documentation of project reports,

As a person

Living abundance to the core, Neeta brings with her a wealth of experience as a wealth counsellor, providing financial freedom to one and all lives that she touches

Fun loving, jolly and dynamic, she believes that once you let go, you are always on top of the world.

Less of a mother and more of a friend, she loves to hang around with her daughter, giving motherhood a whole new definition.

You can reach her on


Sushmita Saha Partner, ABC Paradigms MFD LLP

She anchors the customer relationship, advising, coordinating and helping investors reach their respective long- and short-term goals, Pleasant and always smiling she does the investor follow-ups with the same ease with which she handles the various software and social media solutions. Professional approach towards organizational objectives and job tasks. Self-reliant and enthusiastic professional with 17years of experience in the field of customer service. In-depth knowledge of customer service protocols and practices. Well-versed in providing assistance to clients in various aspects and troubleshooting arising problems. With my core values, trust, empathy, transparency and positive attitude have received wonderful clients. She believes in learning and growing each day. She is well equipped with technology and does manage to use the online mutual fund transaction with ease and guide investors too.

You can reach us

Sachin, project manager, infosys.

"when you are with Abc paradigm advisors. you can sleep tight knowing that you are taken care of"
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